On Thursday, Google announced that they were improving their page layout algorithm.
As always, I think that this is a great update that will benefit web users, though it may hurt you if you own a splog (crappy article sites that’s sole purpose is ad revenue, rather than delivering good content).
Here is a better explanation directly from Google:
This algorithmic change does not affect sites who place ads above-the-fold to a normal degree, but affects sites that go much further to load the top of the page with ads to an excessive degree or that make it hard to find the actual original content on the page. This new algorithm tends to impact sites where there is only a small amount of visible content above-the-fold or relevant content is persistently pushed down by large blocks of ads.
This new above-the-fold algorithm change is said to affect just 1% of searches. But that doesn’t mean that you can ignore it. There are 2 things that will never change with Google: 1. They love (quality) inbound links. 2. They love love LOVE quality content. If it appears that you care more about ads than you do about good content, then you may fall into that 1%. Cough, Perez Hilton…
(Read articles by Adam Whitaker)