As part of a large company pilot, J.D. Byrider was looking to bring a better website experience to their customers in Columbus, Ohio as well as improve organic rankings and overall website conversions.
J.D. Byrider is the largest subprime automotive lending dealership in the country with 165+ locations across the US. For the 3 company-owned locations in Columbus, I moved those stores off of the main domain and created a more optimized experience at https://jd-byrider-columbus-ohio.com
I rebuilt the entire website on the WordPress platform. I used the home page to share better visuals and to emphasize the company’s value propositions.
I also automated the inventory import and put more focus on inventory photos and well-placed calls-to-action.