Shephard’s Painting: An SEO Case Study

A few months back, I met Joe – the owner of Shephard’s Painting. They are an interior and exterior painting company located in Fishers, IN. Though they service other areas surrounding Fishers, this is where they have the bulk of their business. Joe told me that he had been operating his business for some time without a website, but was ready to take it to the next level and felt that online marketing was the way to go.

So, we hit the ground running with his first-ever website. Joe told me that he wanted a modern looking site that was very colorful. Also he wanted it to rank well and to be able to show off some of his work. After a couple weeks of working together on the site, ShephardsPainting.com was born.

Since Fishers is where he is headquartered, we started targeting Google searches related to Fishers house painting. Keep in mind, this is no easy task. It’s tough to rank a brand new website for a competitive keyword phrase. In fact, “Fishers House Painters” has over 30 MILLION competing web pages.

By now, though, you may see how this story ends. If not, head over to Google and type in Fishers House Painters or click here. Now, there’s a bunch of paid ads that you will see, but Shephard’s Painting is the #1 organic search result out of over 30 million competing sites. Shephard’s Painting outranks Service Magic, Angie’s List, Sharper Impressions, and more.

Since this time, I’ve also helped Shephard’s Painting develop a CRM application that is available via a subdomain of his site. He can manage his customers, jobs, employees, invoices, etc. from any computer in the world that has internet access. And he doesn’t have to pay SalesForce or some other CRM provider each month – it’s completely built into the framework of his site. We recently added the ability for them to provide bids to their prospective customers online. Instead of offering bids via email or on paper, customers can go online and read detailed information and accept their bid online. Over the next few weeks, we will be adding some additional before/after pictures, re-ignite the blogging, and will start optimizing for Carmel and some other outlying areas.

So does ranking #1 for a highly competitive niche and putting in all of this hard work pay off? Below is a partial screen-capture of the leads that came in this week. (sorry for the blurs – I can’t really expose personal info)…

Though I could be bias, I do highly recommend Shephard’s Painting for any of your interior or exterior painting needs. Joe is a young, energetic, friendly guy and his team does a great job of not just doing the job, but also cleaning up after. I had them come paint the interior of our home recently and we were extremely impressed with them.

By | 2012-04-27T08:00:33+00:00 April 27th, 2012|Case Studies|0 Comments

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Adam Whitaker

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