It’s official: The mobile revolution has reached another milestone.
For the first time ever, Americans used smartphone and tablet apps more than PCs to access the Internet last month.
In January 2014, mobile devices accounted for 55% of internet access in the US, compared to 45% coming from desktop computers. We saw this coming. We knew it was going to happen. But it’s still amazing to officially see the data in black & white.
So, Where the Heck is Your App?
You’ve probably heard about the mobile revolution. If not, then I’d like to invite you to move out from under the rock you’re living under. And hopefully you’ve already taken the proper steps to make your website mobile friendly, or mobile responsive. If so, great job!
But that’s not enough.
You see, the 55% of internet activity created by smartphones and tablets last month, just 8% of that was from mobile web browsers. The other 47% was through apps. So the mobile website is great. You should do that – you NEED to do that. In all fairness, your website could be accessed via a 3rd party app which would still account for app usage. But where is YOUR app?
- 35% of smartphone owners used their device to locate a store, 24% to find coupons and deals, and 19% to look up product availability.
- Nearly two-thirds of smartphone owners used a mobile web browser to research product features (64%), and more than half used a mobile web browser to find a store location (59%) and to find coupons and deals (53%).
- Apparel and accessories (37%) and event tickets (25%) were among the top products smartphone shoppers bought with their devices.
Mobile is having a profound effect on how people engage with the retail experience today. Not only are consumers using their mobile devices to engage more with retail sites and apps, they are also beginning to transact on these devices in a meaningful way. The m-commerce revolution is building momentum, and retailers must adapt to this new landscape if they are to succeed in this emerging channel.
Is your website mobile-friendly? Can your website or profile be found in existing apps like Yelp, Google Maps, etc? Do you have your own app?
If you answered no to any of these questions, you’ve already fallen behind.